They also send phenotypes out for petiole leaf analysis to test whether nitrogen, phosphorus, potassium, magnesium, and other minerals are “adequate,” “deficient,” or “excessive” and mix nutrients based on the results.
Testing goes beyond the final product - during cultivation, every ingredient is sent out for testing, especially if it is going to be used in the nutrient cycle. To grow their flower, Lume relies on hydroponic systems with rock wool cubes, mixing their nutrients with agricultural-grade salts. The company also operates a solvent-free lab that uses whole, fresh frozen flower to produce ice water extracts and live rosin. This distinction assists the customer as they browse for the perfect product. Lume-branded gummies, pre-rolls, and cartridges feature strain names and effect-based guidance on the labels. Over the next year, their aggressive expansion goal is to open 27 more stores in Michigan with no plans to expand outside of state lines. They have one remaining room to transition over to Fohse LEDs.Īs for their retail presence, the company began with just one store in their initial founding and opened twelve new locations throughout 2020. Lume currently operates a 55,000 square foot indoor cultivation facility featuring ten 3000 sq ft. After these myriad experiences, Kuethe swears by the vertical integration approach as the only method for reaching high-profit margins. In his decade of cannabis cultivation experience throughout the US, Kuethe has built out fourteen different cultivations of all types, from hemp to cannabis and indoor to outdoor. “The one thing that’s different about Lume is that they’re willing to do whatever it takes, even if it costs more money or takes more time, to do it right.” “We are a local Michigan company, and our founders are local Michigan guys,” Kuethe told Ganjapreneur. To accomplish this, the Lume team doesn’t cut corners to meet deadlines or save money - they continue to push for the best. Their focus is on massive growth and crafting the cleanest, most effective flower, concentrates, and edibles. Lume now employs 500 Michiganders and expects to double that number by the end of 2021.
Lume’s VP of Operations & Director of Cultivation Kevin Kuethe entered the project as a consultant before he came on as one of the first four Lume employees. The experienced cultivation team studies real data collected from all Lume facilities to adapt and expand successfully. Their LED-powered cultivation facility features patented technology built to scale up alongside their retail footprint to support this growth. Their company goal is to open 100 retail stores in the state by 2024, and they’re currently on track to succeed. Lume Cannabis Company is a vertically integrated, Michigan-based cannabis brand outfitted with a one-of-a-kind cultivation facility and a zealous eye on the retail market.
0 kommentar(er)
